Friday, August 19, 2016

Digital Printing Has Started Taking The World By Storm

By Timothy Walker


If you've reached the point where your company now has a branding or advertising budget, or even if you've decided that it the time is ripe to get your company name noticed - you should consider approaching a specialist in digital printing in Syracuse, NY. They can help you with the design and execution of a number of promotional aspects.

The technology is a new-ish process. It is where an image is printed directly from digital media onto a variety of surfaces like paper, metal or glass. In many instances, it has replaced the traditional method of offset prints.

The powder dye sublimation produces high-end photo images. It doesn't use individual dots, and instead the ink is vaporized and sticks to special paper. Once it cools, the ink becomes solid, creating a neater finish than inkjet jobs would have. Solid ink is cheaper, because you don't need inkjet photo paper. This process works by melting wax-based ink and spraying small drops onto the desired surface area. These can give produce vivid colors and can usually print onto any kind of surface.

Printing on light colored fabrics is faster because dark color fabrics need to be treated with a base coat of white ink so that the colors will show up properly. Each piece of clothing should be steamed to remove any creases (which could be disastrous if discovered after the job has been completed!). After the item of clothing has gone through the process, sometimes needing about three layers of ink, it has to dry.

Thermal wax is another print process, but it is mainly used on transparencies. It utilizes a wax-coated ribbon in four colors. The ribbons pass the printhead and heated pins will melt this wax onto the surface. Once the wax hardens, the colors are quite vibrant.

When time is of the essence, this procedure beats the offset model hands down! There is less setup and maintenance needed with this approach and the method of offsetting has the added cost of the plates. Doing it digitally has another extremely handy benefit: it's far easier to create a sample of the finished product before running the whole batch - if errors are found, these can easily be corrected before continuing.

Before making your final decision about digital prints, please keep in mind that there are down sides to this sort of job. As the user can't use Pantone colors, the color accuracy and vibrancy is less than that of going with the offset model. The amount of printed material should also bear weight on your decision: typically, going with the offset option will be faster and cheaper per unit if you need huge volumes of over 500 units.

If you want your finished product to look professional, if you want to print in higher quantities than your desktop printer can handle and if you want the best colors on the perfect medium, you should definitely make use of the professionals in the area of Syracuse, NY. A lot of these companies will also make use of wide format presses, for the printing of banners and signs. Your main needs will be addressed and handled with courtesy, and you should remember to demand no less.




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