Thursday, August 24, 2017

Long Island SEO: 3 Ways Photographers Can Rank

By Paula Hess


Needless to say, photography can be broken down into various categories. Some people are partial to social events and gatherings, for example, while others are more in tune with nature. In any event, in the digital age we live in, photographers should make it a point to be found on search engines like Google. This is where Long Island SEO comes into play. To better understand what this process entails for photographers, here are 3 things to know.

In order to succeed from a Long Island SEO standpoint, photographers should optimize the images on their websites. No matter how clean and vibrant said pictures are, they won't be as useful unless they have the right tags or descriptions. Furthermore, they must be appropriately sized so that they fit the layouts of the sites they're on. Images matter, but companies like fishbat will help you get the utmost worth from them.

You should also be mindful of social media as a marketing tool. While you may be under the assumption that Facebook, Pinterest and the like are simply content creation platforms, you'd be wrong. As a photographer, you should create conversations with others, your photos serving as the backdrops for them. If you're savvy about your social media activity, you'll be amazed by how much of an SEO advantage it can yield.

Perhaps the most important aspect about SEO is the high-quality links that you can obtain. It's important to note that while links can be built on your own website, mostly through content creation, this alone won't yield the results you're looking for. As a matter of fact, photographers should be more entrepreneurial, reaching out to different websites with high domain authorities. If they allow for guest posting opportunities, you're that much closer to earning those invaluable links.

Photographers should be focused on their work, but this doesn't mean that SEO should be cast aside. In the digital age we live in today, there's a growing importance on being found, regardless of how big you'd like to make your business. As you can see, there are quite a few ways that your search engine results can be improved. The stronger they are, the more likely it is that you gain business over the course of time.




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