Sunday, August 26, 2018

How To Benefit From California Apparel Photography

By Shirley Campbell


One of the best ways to market your products is by taking their pictures and posting online. If you do it right, people may get attracted to the beauty and elegance of your products. As a result, they may buy it through the same platform. It is interesting how easy it is to tell the difference between photos taken by armatures and those made by professionals. The level of perfection put into the process can even determine if the e-commerce will be successful or not. Here are steps to follow for a perfect California apparel photography.

Make sure you prepare your clothes well for the picture taking. There are so many ways in which you can make your clothes look better when the image is taken. You can iron them properly before the photo shoot. Likewise, you can steam the products to make them look more vibrant and straight. Make sure you also remove the stickers, and tags, and other identifying materials that may be attached to the product.

If possible, create your studio. Creating your photo studio is not as complicated as it may sound. With just a few items, you can build a proper studio from just about any room. All you need is enough space to set up a camera on a tripod, a seamless white paper, natural light and duct tape. You can choose to spend more and acquire a few more pieces of vital equipment.

You need a proper backdrop for better results. You should always use a light grey or white backdrop for the photos. It will help prevent distractions and allow you to capture colors that are as accurate as possible. You can use seamless rolls of super white papers since they the most ideal, cheap, and easy to get at any supply store.

If you have a high-resolution camera, the images will look better. A quality camera will produce better pictures of your products, and that will give you a competitive edge. You also need to set it up on an efficient tripod stand that can be adjusted to the required height.

Make sure there is proper lighting in the room. Successful picture taking has strength in appropriate lighting. The room in which the photo is being taken need to be appropriately lighted for the product to look better. Tap natural light that is coming in through the windows if possible.

The products should be positioned at a strategic point to produce a brighter image. One light source should be placed at a 45-degree angle to the cloth to create a soft and even lighting throughout the picture taking process. Likewise, you should put the camera right in front of the product.

Put the clothes on mannequins or models for better images. That way, the products will demonstrate fit and shape. It also helps customers to visualize wearing the products. It is more practical and relatable for the customers as well. Models and mannequins make clothing come to life though professionals can be costly. You should also make sure the product fits on the mannequin or model.




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